NOVUL’s “KMA” Is the Bold Pop Anthem We’ve Been Waiting For

You ever hear a song and immediately think, Oh, this is going to stir the pot—in the best way? That’s exactly what happened the first time I pressed play on NOVUL’s new single “KMA”, fresh off her upcoming EP BlackRainbow, which drops on June 9th.

Hailing from LA by way of Canada, NOVUL isn’t just another pop artist in the crowd. Her sound is loud, proud, and unmistakably her own. Think 90s-inspired beats, sugar-rush pop vocals, and lyrics that hit like your group chat’s most unfiltered voice note. And “KMA”? Oh, it's a whole mood.

From the very first beat, “KMA” serves up attitude with a side of glitter. It’s unapologetic, punchy, and the kind of track you throw on when you’re walking away from someone who definitely underestimated you. NOVUL leans into the bold, brash energy she’s known for, but this time, she’s dialed it all the way up—and we’re here for it.

Lyrically, “KMA” isn’t shy. It’s the sonic equivalent of flipping your hair, putting on your best outfit, and reclaiming your time. NOVUL knows her worth and she’s not sugarcoating a single syllable. The message is loud and clear: take your drama elsewhere.

And let’s talk production for a second. The beat is giving big 90s throwback energy—nostalgic, but totally fresh. You can hear the influences in the rhythm, but the modern twist keeps it fully 2025-ready. It’s fun, it’s fierce, and it’s got that “play it again” factor.

If “KMA” is just a taste of what’s to come on BlackRainbow, we’re in for something major. NOVUL isn’t afraid to take risks, and it shows. This single is bold, fiery, and totally on brand for an artist who’s never played by the rules.

So go ahead—blast it in your car, post it on your story, and let the world know you’re not here for anyone’s nonsense. Because NOVUL? She’s saying what we’re all thinking.

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