Orbiting Truth: Son Kuma’s What Goes Around... Reimagines Music as a Force of Nature

Son Kuma’s What Goes Around... isn’t just an album—it’s a gravitational pull. Blending hip-hop, alternative R&B, and electronic soul, the Inglewood artist crafts an introspective journey through sound, science, and spirit. From the hypnotic “Love Everlasting” to the high-energy “Go Pro,” each track invites listeners to explore life’s cyclical nature and their role within it.

A Stanford physics graduate with a rebel’s heart, Kuma’s story is anything but conventional. After being suspended, he turned isolation into inspiration, using music as a way to question reality and examine the self. Influenced by quantum mechanics and spiritual connectedness, he sees music as a bridge between internal growth and cosmic understanding. “We’re all searching for intrinsic value,” he explains. “That comes from unlocking the potential within”.

The album’s artwork—featuring Sagittarius A*, the supermassive black hole at the center of the Milky Way—anchors his message. Drawing parallels between black holes, redshift, and Da Vinci’s Vitruvian Man, Kuma urges us to see beyond linear thinking and embrace the universal truth: what we put out will always come back.

With experimental production that pairs steel drums with violins and Afrobeat rhythms with trap beats, What Goes Around... defies genre while staying deeply grounded in emotion and intention.

Catch Son Kuma live at High Tide in Downtown LA on March 21st for Poetry and Passionfruit, and stay tuned for his next chapter: an upcoming project titled Keep That Same Energy.

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